the pack

Our story (so far…)

Wagglesworth was established in 2020 in Alresford, Hampshire by two dog-loving life-long friends. In fact initially, it came about thanks to a chance overhearing about the town’s pet shop being up for sale. And so, over a refreshing beverage one evening, two ambitious friends – who both believe dogs are the best animals in the world – came up with a plan.

Our commitment

Writing in 2021, if the past year or two has affirmed anything, it is that dogs are as important to their families as companions and loved ones.

We promise to keep Wagglesworth as a place for people who love dogs – be it at our high street shop or browsing our online store.  

Local Secret

Since we started this journey we have been so warmly welcomed into the local community that it wouldn’t have been right to evaporate Alresford’s generations-old pet shop. So we haven’t. Pop by if you can, come say hello,  and you might find a few other animal surprises in store!


Alex has a background in growing businesses. In the 2000s he worked for Serco Group PLC and helped launched the London Cycle Hire Scheme (*his nerdy claim to fame is being the first person to ride a ‘Boris bike’ around the Capital). In 2009, Alex moved to the middle east to work on further business growth projects. Eventually, he peeled himself away and returned home to the UK to first manage an online eco-store and then to work as a lobbyist, most recently for Volteface – helping to achieve a significant legislative change to the NHS, in 2019.

His mini poodle is called Bracken. 

Claudi joined the business in time for Xmas 2020 and has excelled from the start. She is focussed and ambitious, with a keen eye for commerce and a flair for marketing (*Claudi designed the Wagglesworth logo and colour scheme before she had completed college). In July 2021 Claudi joined Wagglesworth full time as our Business Growth Manager – Trainee.

Claudi is Shop Manager.

Her cockapoo’s name is Mulberry.

Eliot is team Captain and turns his hand to nearly all parts of the business . Eliot is working with us whilst on a gap year as he considers his options for the future. His whippet x malamute is called Bumble

Will is a customer service natural. Will starts his second year at Peter Symonds College in September 2021. Will is interested in music production and helps with our podcast. His mini Schnauzer is called Henry.

Sas is the newest member of the Wagglesworth team. She starts her first year at Peter Symonds College in September 2021. Sas is interested in fashion and design. Her cockapoo is called Mulberry.